Full Time, Hybrid
Salary: up to £33,000
Location: Balham, London (moving to Central London in 2024)
Report to: Head of Marketing
Application Deadline: 30/04/2024
Please send a copy of your CV plus a covering letter outlining how you feel you would be a great fit for the role to Lucy Whitman [email protected]
Purpose of the role:
This is an exciting role which will require you to plan, deliver and align channel marketing and content activities across CIBSE marketing. The role will primarily focus on social media and email marketing.
Sitting within the marketing team, you will play a crucial role in ensuring brand consistency and a single tone of voice on every promotional asset/material being created. The role will suit someone who is passionate about crafting consistent and engaging branded content across marketing channels. You will play a pivotal role in increasing CIBSE’s voice to external audiences and in raising the profile of the profession across our digital channels.
Responsibilities
- Drive the content strategy across channels including planning, scheduling and executing campaigns.
- Monitor social media channels for trends, engagement and opportunities to improve brand visibility and lead generation activities to the website.
- Provide regular reports highlighting key performance and recommendations based on data driven insights.
- Create a consistent look and feel across channels and set best practice guidelines by channel.
- Equip teams to self-serve across channels by providing templates and insights for optimum performance.
- Coordinate the annual email calendar to reflect engagement by audience and to optimise our outreach activities.
- Create new and updated digital marketing content that drives traffic and engages audiences.
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content across all channels.
- Continuously measure and improve content performance using reporting across Google Analytics, social media and other analytics tools.
- Present on email results and develop reports for Networks to showcase how their websites and emails are performing.
- Continually review and revise plans to improve email engagement and deliverability.
Person specification
The role would suit a candidate who is looking for an autonomous opportunity, yet someone who is comfortable being hands on and happy to get stuck in from day one. You will have demonstrable experience using Pardot, social media platforms and with reporting capability in GA4, in addition to the following attributes which are desirable:
- Experience with Adobe Creative Cloud beneficial.
- Strong stakeholder management and relationship skills.
- Proficient with template and asset creation in Canva.
- Excellent organisation skills and ability to manage multiple projects at once.
- Experience working within a Charity and/or a professional body preferable.
If you’re interested in the role, we’d love to hear from you. We’re not seeking perfection, but someone who is willing to learn and have a direct impact on the future success of CIBSE.
Benefits
- 25 days annual leave (plus bank holidays and Christmas office closure)
- Life insurance x4 salary
- Pension
- Annual season ticket loan
- Cycle to work scheme
- Private medical insurance
- Contribution to eye tests and frames
- Annual flu vaccine
- Paid volunteering days
The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality and inclusion.