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Membership Marketing Executive

Full Time, Permanent

Salary: up to £35,000 plus benefits

Location: Balham, London

Application Deadline: 30/04/2024

To apply please send your CV and cover letter to Pauline Zoch, [email protected], outlining how you feel you would be a great fit for the role.

In an exciting new role in the marketing and communications team, you will plan and deliver end-to-end campaigns that support our acquisition, retention, and engagement activities to contribute to membership growth, both in the UK and Internationally.


With over 20,000 Members across its global community, CIBSE is a professional body that exists to promote the Art, Science and Practice of building services engineering by providing first-class information and education services and promoting the spirit of fellowship which guides its work. It promotes the profession of building services engineering by accrediting courses of study in further and higher education and is the standard setter and authority on building services engineering.

CIBSE provides the voice for the profession, is consulted by government about construction, engineering and sustainability and is represented on major bodies and organisations which govern construction and engineering occupations in the UK, Europe and worldwide.

Key responsibilities:

  • Deliver marketing campaigns to support membership acquisition, retention, and engagement activities.
  • Responsible for developing and managing automated communications for all elements of the marketing strategy.
  • Develop and optimise monthly newsletters across CIBSE groups and societies.
  • Conceptualise and support in delivering social media campaigns, including advocacy programmes, driving engagement and retention metrics.
  • Deliver an evergreen omni-channel campaign showcasing member benefits.
  • Measure and report on monthly performance and apply course correct where required.
  • Plan and deliver integrated activities across seamless customer journeys.

Person Specification

The role would suit a candidate looking for an autonomous opportunity with experience in planning and delivering integrated campaigns with strong automation experience. The candidate should feel comfortable navigating and implementing new initiatives, with the support and guidance of the Membership Marketing Manager. Other skills might include:

  • Membership marketing experience preferable.
  • Experience using Pardot and Salesforce.
  • Demonstrable automation experience.
  • Excellent written English with a creative flair for storytelling and content writing.
  • Great organisation skills and ability to manage multiple projects at once.
  • Understanding of digital analytics and experience with Google Analytics 4 preferable.

Package description

  • A supportive and friendly working environment.
  • The chance to make a real difference in a charity with growing ambitions.
  • A competitive not-for-profit sector salary.
  • Contributory pension scheme, and life insurance
  • Starting at 25 days annual leave pro-rata (plus Christmas office closure), plus bank holidays.
  • On-the-job support, with the opportunity to be involved in a variety of activities and learn new systems, and so improve your skills and develop your career.


The role will be formally based at our Head Office. Current policy is that everyone has been asked to be in the office as many or more days than they are not (so, if you work 3 days a week, you are expected in the office for 2).

Applicants must have the right to work in the UK.

Application Process

If you’re interested in the role, we’d love to hear from you. We’re not seeking perfection, but someone willing to learn and have a direct impact on the future success of CIBSE. To apply for the role please send a copy of your CV plus a cover letter to Pauline Zoch, [email protected], outlining how you feel you would be a great fit for the role.

Closing Date

The deadline for all applications is Tuesday 30 April 2024.

The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality, and inclusion.

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